HUL vs Nestle: Going over their crisis management with a fine tooth comb
Posted by Anticipation De Crise on Août 8, 2015 in Actualités |
The rap video, ‘Kodaikanal Won’t’ accusing Hindustan Unilever (HUL) to take action for the mercury poisoning which happened as a result of its thermometer factory has been in the news for the last couple of days. The rap song written and performed by Chennai-born rapper Sofia Ashraf, who is also an ex-employee of Ogilvy & Mather, has garnered more than 2 millions views ever since it got uploaded by NGO Jhatkaa on July 30th and is taking the internet by storm.